The Obese Productions brand is ubiquitous in Seattle nightlife. They have been one of the premier booking and promotion companies for hip hop in Seattle over the last 10 years. Obese wanted to translate their expertise into an online presence that could continue to be a resource for years to come.
Obese identified the need for an online space where music fans could find out about shows and events, post comments on those events, and get other news pertinent to urban music and culture. The central idea being a quick answer to the question, “What’s going on tonight?”.
We worked with Obese to develop an identity for Reigncity.com based on their experience and authority on great shows in the city of Seattle. We also designed and built a custom event calendar and news site.
What we did:
- Brand Strategy
- Identity Design
- Information Architecture
- Website Design
- Website Development