The Goods

Very Best Messenger

Very Best Messenger is an independent bike messenger company based in Seattle, WA. They bring a local perspective to their business and support the community they are a proud part of.

We created their new identity. Starting with the badge, based on the original United States Department of the Post Office Seal, we expanded the system to evoke that historic feeling with a modern attitude. This hardworking local group needed to differentiate themselves from corporate interlopers. Leaning on woodtype inspired and slab serif fonts the brand seeks to communicate the classic slogan of the USPS “Neither rain nor hail nor sleet nor snow nor heat of day nor dark of night shall keep this carrier from the swift completion of his appointed rounds.”

What we did:

  • Brand Strategy
  • Identity Design
  • Collateral Design
  • Print Design
VBM Logo Image

VBM Collateral Image